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Paid Media Specialist (Contractor)

Department: Media & Marketing
Location: Remote

Term: Mid-June 2024 - August 2024

Pay Structure: Flat Fee + Performance Bonus


About YW3: You Win, We Win

YW3 is a dynamic and innovative company, committed to leveraging cutting-edge technology and data-driven strategies to drive our media & marketing business goals. We are seeking a talented Paid Media Specialist with a focus on Meta platforms (Facebook and Instagram), to join us in activating a single campaign.


Project Details:

  • Activation:

    • Paid & Native Media 

      • Includes extensive experience in handling Influencer campaigns

    • Instagram (& Facebook if applicable) - In-Feed / Reels & Stories

      • Client May Require: Branded Handshakes and/or Co-Branded social posts 

    • Measurement: Facebook Poll 

    • KPI: Guaranteed VVs + Measurement (Brand Lift) 


Job Summary:

The Paid Media Specialist will be responsible for planning, executing, and optimizing paid media campaigns across Meta platforms. This role requires a deep understanding of Meta's advertising tools, audience targeting capabilities, and performance metrics. The ideal candidate will be highly analytical, creative, and skilled in developing strategies that drive engagement, conversions, and brand awareness.


Key Responsibilities:


  • Campaign Strategy and Planning:

    • Develop comprehensive paid media strategies for Meta platforms, aligning with overall marketing objectives and business goals

    • Identify target audiences and create detailed audience segments using Meta’s advanced targeting options and/or existing audience segments developed by our client (if applicable)

    • Plan budget allocation and bidding strategies to maximize ROI

  • Campaign Execution:

    • Set up, manage, and optimize paid media campaigns on Facebook and Instagram

    • Monitor campaign performance daily, making adjustments as needed to achieve campaign KPIs against measurements and guaranteed Video Views / CPV 

  • Analytics and Reporting:

    • Track, analyze, and report on campaign performance metrics, including impressions, clicks, conversions, and cost-per-acquisition

    • Utilize Meta’s analytics tools to gain insights and identify opportunities for optimization

    • Present findings and actionable optimization recommendations on a daily and weekly basis

    • Create a comprehensive wrap report on the performance  of the media and measurement

      • Inclusive of an interpretation of the measurement data 

  • Optimization:

    • Test and refine campaign elements such as targeting, ad formats, and creative to improve performance

    • Implement retargeting strategies to re-engage users and drive conversions

    • Ensure that you are meeting and exceeding company margin targets



  • Bachelor’s degree in Marketing, Advertising, Business, or a related field

  • 5-10+ years of experience managing paid media campaigns on Meta platforms

  • Proficiency with Meta Ads Manager and related tools

  • Strong analytical skills and experience with data analysis and reporting

  • Excellent written and verbal communication skills

  • Experience with A/B testing and optimization techniques


Preferred Qualifications:

  • Experience with other platforms; YouTube & TikTok could prove useful

  • Certification in Meta advertising (e.g., Facebook Blueprint Certification) - preferable 

  • Familiarity with Meta analytic tools & Measurement suite including but not limited to “Polls”


YW3 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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