Amazon Ads Brand Innovation Lab with Universal Pictures
Wicked: For Good
Turning a film launch into a citywide fan experience. A traveling portal to Oz brought immersive storytelling to three Manhattan locations.
3-Day pop-up across Manhattan
YW3 Brand Experience Studio
Activating culture through Brand Experience.
Premium Storytelling. Cultural Tastemakers. Experiential. From cultural signals to measurable impact.
Make your next Brand Experience measurable.
00:00:00:00
Strategy Creative Next-Gen Production
Brand Experience
YW3 Spotlight
Toy Story 5: Smart Playroom
From the big screen to real-world play.
For Disney·Pixar’s Toy Story 5, YW3 partnered with Amazon Ads Brand Innovation Lab to transform Bonnie’s bedroom into a 2,000-square-foot interactive playroom at Westfield Century City. A two-day, technology-powered experience brought families, fandom and hands-on play together during the film’s opening weekend.
- ~25,000 estimated attendees
- 7,000+ posters distributed
- 5,000+ custom stickers produced
Featured
The Work
Where strategy, creativity and technology become experiences people participate in, and results brands can measure. Selected work across B2C, B2B, entertainment, technology and culture.
Brief usB2C Brand Experience
Consumers, fans and culture · 12 case studies
Prime Video
Young Sherlock: The GRWM Content Hive
An immersive GRWM experience brought Young Sherlock into fashion and creator culture before its streaming premiere, transforming preparation into premium, shareable content.
Same day editorial content created and delivered to creators
Amazon Ads Brand Innovation Lab with Disney·Pixar
Toy Story 5: Smart Playroom
From the big screen to real-world play. Bonnie’s bedroom became a 2,000 sq ft interactive experience for families and fans.
~25,000 fans in two days (est.)
Wondery
New Heights: From Podcast to Franchise
A hit podcast. A new live franchise. YW3 helped Wondery develop, package, market and launch The New Heights Tailgate, turning the Kelce brothers’ podcast into an integrated, sponsorable Brand Experience spanning owned media, digital distribution, live programming, public fandom and advertiser hospitality.
1.4M+ campaign social views
Hyundai, with Annie Leibovitz
Journeys
Real people. Remarkable stories. Annie Leibovitz captured the human connections behind Hyundai through premium cinematic storytelling.
12+ vehicle launches supported
Prime Video
Upload to Upload
What if fans could Upload to Upload? YW3 turned the show’s digital afterlife into a playable Lakeview, promoted by virtual influencers.
7.8M+ reported campaign impressions
Intel, with Pablo Rochat
Real(er) or Fake
Where technology meets illusion. Intel and Pablo Rochat challenged audiences to question what was real.
2M+ video views across campaign content
IKEA × Annie Leibovitz
IKEA Life at Home with Annie Leibovitz
Turning brand research into a global cultural platform, with IKEA’s inaugural Artist in Residence, Annie Leibovitz.
25 portraits across 7 countries
Ring
Ring: Good Neighbor EVERYDAY
Turning a national holiday into an always-on brand experience, rooted in community and trust.
109M+ video views in the launch flight, viral in week one
Nike
Dynamic Land
One physical experience. A global audience. Nike’s Air Max Day extended worldwide through an eight-hour interactive Twitch broadcast.
1M+ livestream viewers
Kiehl's
Bones & Bonito
An icon gets a new chapter. Kiehl’s Mr. Bones returned with a miniature sidekick in a playful branded storytelling campaign.
170+ years of heritage, rebuilt as digital IP
FedEx × Annie Leibovitz
Driving Passions: FedEx at 50
For FedEx’s 50th birthday, YW3 and Annie Leibovitz connected a founder’s legacy with the next generation of entrepreneurs through portraiture, a public exhibition and global storytelling.
5 original portraits, including founder Frederick W. Smith
B2B Brand Experience
Clients, partners and buyers · 5 case studies
SpaceXAI, Super Bowl LX
X Football City Diner
Turning Super Bowl hospitality into B2B opportunity. A three-day experience designed to create connections and drive commercial conversations.
300+ B2B meetings in three days
FedEx
FDX Launch at NRF 2024
From CEO keynote to platform launch. FedEx launched fdx at NRF 2024 through one connected B2B Brand Experience: the CEO keynote, the live show, the fdx environment on the Javits floor and CRM-linked engagement.
3X expectations for on-site lead generation
Wondery
New Heights: The Advertiser Showcase
The franchise was the pitch. YW3 brought invited advertising executives inside the New Heights franchise, connecting a three-day, white-glove VIP journey with the live Tailgate, branded environments and game-day programming, giving prospective partners a firsthand look at what they could sponsor.
12 invited senior advertising executives
FedEx
Unpacked
Making the invisible visible. FedEx’s first-ever vertical-video series debuted on LinkedIn, revealing the people and technology behind global logistics. Produced in multiple formats to travel across platforms and screens.
5M+ video views
L’Oréal USA
BeautyV3rse: The Future, Made Real
L’Oréal commissioned YW3 to lead an executive innovation keynote and bring the future of content creation to life through an interactive, markerless motion-capture experience featuring Kiehl’s Bones.
2 connected engagements: executive keynote + live interactive experience
Brand Experience
Culture can't be interrupted. It has to be experienced.
Brands now compete in culture, not media. The work that lands is the work people can step inside: a premiere, a playroom, a diner during Super Bowl week. We work across consumer and business audiences, from launches and live experiences to B2B thought leadership, partner marketing and sales enablement.
How it works- 01
Premium Storytelling
IP creation and branded content, from short to long form.
Live action, 2D, 3D and animation, shot on location or on stage.
- 02
Cultural Tastemakers
Tastemakers, celebrities, creators, subject-matter experts and B2B voices.
Researched, negotiated, contracted, managed and delivered end to end, not just booked.
- 03
Experiential
Live, immersive, hybrid and digital.
Premieres, pop-ups, trade shows, owned events and digital worlds people step into.
Three ways into culture. One measurable Brand Experience.
Behind the text: Wicked Cam
2027 Cultural Mapping
Culture isn’t waiting for your 2027 plan.
The dates are easy. The decisions aren’t.
Start with a Culture AuditYW3 maps business objectives against culture, communities and the moments already earning attention, then identifies the cultural opportunity where the brand can contribute something worth noticing.
- Culture Audit What are you doing now? Where are the gaps?
- Cultural Mapping Where can the brand contribute next?
- Brand Experience What do we build?
- Measurement Did it work?
The Cultural Calendar 2027 · U.S. · A glimpse
Mapping 2027
Q1 2027Q2 2027Q3 2027Q4 2027
JanFebMarAprMayJunJulAugSepOctNovDec
Industry Industry
CES NRF Big Show SXSW NewFronts + Upfronts Cannes Lions
Sports Sports
Super Bowl LXI March Madness NBA Finals NFL Kickoff World Series F1 Las Vegas
Arts & Culture Arts
Sundance Grammys Oscars Coachella Met Gala Pride Art Basel Miami Beach
Food & Drink Food
James Beard Awards Thanksgiving
Entertainment Ent.
Awards season LoL Worlds The Game Awards
Signals
Group-chat cultureRun clubsDelivery Driver Appreciation DayFan theoriesWellness tribesA creator communityStreet styleDupe cultureGaming fandomPickleball leaguesA food festivalSunday reset
Observed
B2B / Brand Experience
B2B without the bore.
The best B2B moment might not look B2B at all.
Cultural instincts.
Business outcomes.
YW3 brings cultural intelligence, premium creative and experiential ambition to business audiences, and stays accountable to what the business measures: pipeline, sales and revenue.
Explore B2B
From brief to Brand Experience
How it works
End to end, or anywhere in between. From the first cultural insight to measurable impact, YW3 can lead the entire engagement or integrate wherever you need us.
Start with us anywhere-
Strategy & Creative
Decode culture. Identify the opportunity. Develop the idea.
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Experience Design & Development
Translate the idea into physical, digital and immersive environments designed for how people move, interact and engage.
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Next-Gen Production & Creative Technology
Combine physical, virtual, hybrid and generative workflows to create reusable Source IP that extends beyond the original production. Explore Next-Gen Production
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Activation & Distribution
Activate Source IP across experiences, talent, creators, content and channels, extending its value beyond the original production.
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Measurement & Optimization
Define the KPIs. Engineer the measurement, from custom interaction data and CRM integrations to BEM where appropriate. Use the results to inform what comes next.
Measurement & Intelligence
A wrap report is not measurement.
The KPI comes first. The technology follows.
Every Brand Experience has a different job to do. YW3 designs measurement around the KPIs that matter, from interactive engagement and CRM integrations to real-world audience intelligence.
We measure what people did, how they engaged and what it means for the business.
Three measurement capabilities
- 01 Experience & interaction data Touch UX, gameplay, interactive installations and content delivery reveal what audiences actually do, not just who attended.
- 02 CRM & commercial intelligence Connect permissioned registration, check-in and engagement data to client CRM systems, linking participation to accounts, meetings and sales outcomes where supported.
- 03 Audience measurement & behavior BEM adds privacy-by-design, aggregate intelligence on real-world reach, exposure and audience behavior beyond registered attendees and digital touchpoints.
BEM Brand Experience Measurement
Featured proprietary solution
A packed room is not a KPI.
BEM is YW3’s proprietary, privacy-by-design solution for measuring real-world audience exposure and engagement.
Direct sensing. Measurable impact.
BEM measures aggregate audience reach, exposure frequency, audience flow and dwell time where supported, adding intelligence that registrations and interactive data alone can’t provide.
Built to move.
From flagship venues and trade shows to branded vehicles and mobile tours.
Fixed or mobile. The measurement travels with it.
*Dwell time and other metrics are subject to the deployment methodology and actual measurement capabilities.
01 / Measure
Understand the experience.
Capture aggregate exposure and engagement through supported audience metrics.
02 / Attribute
Make MarCom smarter.
Connect separately approved and matched data to marketing KPIs and attribution tools where permissions and methodology allow.
03 / Activate
Power paid media.
Use approved signals to inform audience strategy, creative sequencing and post-experience activation where permitted.
Privacy by design. Core BEM measurement is anonymous and aggregate. Attribution and activation require separate, approved workflows.
Make your next Brand Experience Measurable.
Studio Next-Gen Production
Creating content at the speed of culture.
One day of production.
Years of possibility.
YW3 Studio combines existing assets with new production to create reusable Source IP, then extends its value through physical, virtual, hybrid and custom generative workflows. Through our strategic partnership with ZeroSpace, we connect that production model to world-class infrastructure in Brooklyn, bringing creative, technology and production together under one roof.
Source IP is the asset. Next-Gen Production is the engine. ROIP is the return.
- Live action and broadcast
- LED / ICVFX
- Motion capture
- Volumetric capture
- Real-time environments
- Custom generative workflows
Watch the sizzle on YouTube ↗
The production architecture changes with the project.
- PhysicalPeople, products, places and movement captured in front of the lens.
- VirtualReal-time worlds, LED / in-camera VFX (ICVFX) and digital environments created around the capture.
- HybridPhysical and virtual production designed as one system.
- GenerativeCustom workflows built and tuned around Source IP cleared for reuse to create new versions, formats, markets and environments.
Return on Intellectual Property
The shoot is the starting point.
The value of production doesn’t end when the shoot wraps. It grows as Source IP is reused, remixed, extended and activated across stories, formats, markets and experiences.
Source IP
The asset system
The reusable body of brand or project material built from existing assets, new production or both, structured with the rights and metadata needed for reuse.
Next-Gen Production
The operating model
Physical, virtual, hybrid and custom generative workflows that create, structure and extend Source IP over time.
ROIP
The return
The value Source IP continues to generate as it is reused, activated and expanded over time.
Collective Experts & Cultural Partners
Experts, unlocked.
No brief needs the same team twice.
The right people. The right partners. Wherever the work takes us. YW3 assembles senior talent around the opportunity, not an org chart.
- No bench. Just the right experts.
- No layers. Direct access. Senior accountability.
- No borders. Global talent. Production across time zones.
Tastemakers & Influencers
The right people.
The whole deal.
From cultural icons and creators to LinkedIn influencers and industry experts. YW3 finds them, negotiates, contracts, manages and delivers. End to end.
Casting → Negotiation → Production → Activation → Measurement
Strategic partner
From IRL to URL.
And everything in between.
Now in our sixth year of partnership, YW3 Studio and ZeroSpace combine strategy, creative, and Next-Gen Production, backed by ZeroSpace’s 55,000+ sq. ft. Tier II production facility in Brooklyn.
From first concept to physical production, motion capture, LED volumes, and virtual worlds, end to end, or anywhere in between.
Thought leadership
Thinking
We don’t just follow what’s next. We have a point of view on it.
Culture moves. Technology changes the rules. The business of creating and connecting with audiences keeps evolving. This is where we share what we’re seeing, questioning and building.
Featured · Studio Papers
N° 01 / Q4 2026
The New Content Economy
Capture what’s real. Create what’s possible.
Content demand has changed. Production needs to catch up. Our first Studio Paper explores how Source IP, Next-Gen Production and ROIP are changing what brands can create, and what their original production investment can continue to return.
Editorial series
Culture, Realized.
Culture doesn’t wait for the brief.
Our monthly take on the people, moments, conversations and emerging signals shaping culture, and what they might mean for brands paying attention.
This Can’t Last Forever
Read on LinkedIn →
Press
In good company.
Selected coverage of the work, ideas, collaborations and cultural moments we’ve helped bring to life.
- Ad Age 2023 Hyundai and Annie Leibovitz reunite for 13 more 'Journeys' in portrait series
- Wallpaper 2023 Annie Leibovitz joins IKEA as inaugural artist in residence
- Dezeen 2023 IKEA reflects on the past, the present and the future of the home at Milan Design Week
- TechCrunch 2024 FedEx announces its own commerce platform for merchants
About YW3
Built for a world with no homepage.
The way people discover brands has fundamentally changed. Attention moves through creators, communities, search, AI, entertainment, commerce and the real world. There is no single front door anymore.
YW3 was built for that reality.
Founded in 2019, YW3 is an independent Brand Experience Studio connecting strategy, creative, cultural influence, Next-Gen Production and measurement under one business.
We create the experiences people participate in, the content that travels beyond them, and the systems that help brands understand what their investment actually delivered.
Our model is deliberately different. Senior talent, global collaborators, proprietary capabilities and strategic partners are assembled around the opportunity, not inherited from an agency org chart.
From consumer launches and entertainment premieres to B2B experiences, production innovation and measurable brand engagement, YW3 connects cultural relevance to commercial ambition.
Creative instincts. Commercial intelligence.
Independent by design
LGBTQ-founded. LGBTQ-led. NGLCC-certified.
YW3 is an independently owned, LGBTQ-founded and led Brand Experience Studio and an NGLCC-certified LGBT Business Enterprise®.
- Ownership & leadership
- LGBTQ-founded and led
- Certification
- NGLCC-certified LGBT Business Enterprise®
Meet the founder
Jason Bitensky
Founder & CEO, YW3
He’s spent his career watching the rules change. Then building businesses around what came next.
Jason Bitensky built his career in a world where a single homepage takeover could sell for $2 million in a day.
At AOL / Time Warner, the internet had a front door. Brands paid handsomely to own it.
Then the front door disappeared.
Jason was there as the entire business of attention reinvented itself. From E! and Style to Discovery, Millennial Media and four years at VICE Media Group, he worked across television, digital publishing, mobile advertising, content, technology and entertainment. From Snapchat Discover to VICELAND, he saw firsthand how quickly the next big thing could become yesterday’s news.
The platforms changed. The screens multiplied. Audiences fragmented.
But Jason was never chasing platforms. He was following people.
What they watch. What they buy. What they share. What they obsess over. And, ultimately, what they want to be part of.
Raised outside Boston by a mother who could outsell a Fortune 500 CEO, Jason learned early how to read a room, recognize an opportunity and close a deal. More than two decades later, those instincts have evolved into an uncommon understanding of how culture, consumer behavior, creativity and commerce intersect.
He’s spent his career figuring out what moves people, and how to build a business around it.
Along the way, he developed relationships with extraordinary creative talent. Since 2020, Jason and YW3 have represented Annie Leibovitz in global brand partnerships. He’s also a longtime advisor to Influential, the creator-marketing company acquired by Publicis Groupe in 2024.
Across every chapter, he kept encountering the same tired proposition: creative or commercial. Pick one.
He never bought it.
In 2019, Jason founded YW3 with no investors, no safety net and a fairly unreasonable conviction that the two belonged together.
Today, YW3 is an independent Brand Experience Studio trusted by companies including Amazon, Disney, FedEx and IKEA. Working across B2B and B2C, the business connects cultural intelligence, premium storytelling, exceptional talent, experiential, Next-Gen Production and measurement.
Not another agency organized around departments. Not another production company waiting for a brief.
Creative instincts. Commercial intelligence. One business.
Jason is also a novelist. His debut, THE MONEY'$ COMING, is a darkly funny, queer corporate thriller inspired by his four years inside VICE’s rise and unraveling. A story about power, ambition, excess and survival, told from the perspective of someone who actually worked inside the machine.
Outside the office, he’s an obsessive collector of rare fashion, watches and jewelry, an enthusiastic skier and a man with strong opinions about practically everything. He splits his time between Los Angeles and New York with his longtime partner, Dustin, and their two Brussels Griffons.
He gives good deck. And his gossip is better than Page Six.
Creative or commercial?
That was never the choice.
You win. We win.
Brief us
Have a brief, a business challenge, or an opportunity worth exploring? Tell us what you’re trying to make happen. We’ll figure out the right way in.
Prefer email?
info@yw3.co