YW3 Brand Experience Studio
Premium Storytelling. Cultural Tastemakers. Experiential. From cultural signals to measurable impact.
Make your next Brand Experience measurable.
Strategy Creative Next-Gen Production
Brand Experience
YW3 Brand Experience Spotlight
From the big screen to real-world play.
For Disney·Pixar’s Toy Story 5, YW3 partnered with Amazon Ads Brand Innovation Lab to transform Bonnie’s bedroom into a 2,000-square-foot immersive Brand Experience at Westfield Century City. Combining premium storytelling, creative technology and hands-on play, the two-day Smart Playroom invited families to step inside the film’s world and make it their own during opening weekend.
Featured
The best work doesn’t just get seen. It gets people involved. Across premium storytelling, cultural tastemakers, immersive Brand Experiences and next-generation production, YW3 creates work that moves through culture, connects with audiences and delivers measurable value.
Brief usConsumers, fans and culture · 12 case studies
Amazon Ads Brand Innovation Lab with Universal Pictures
Oz came to Manhattan. A traveling portal brought Wicked to three city stops, inviting fans inside the story and sending them home with their own Wicked Cam moment to keep and share.
3-Day pop-up across Manhattan
Prime Video
The premiere started before opening night. At New York Fashion Week, a three-room GRWM Content Hive turned styling, portraiture and cast encounters into premium editorial content, delivered to creators the same day.
Same day editorial content created and delivered to creators
Amazon Ads Brand Innovation Lab with Disney·Pixar
Bonnie’s bedroom. Blown up to 2,000 square feet. Hands-on play and creative technology made Disney·Pixar’s Toy Story 5 a world families could actually step inside.
~25,000 fans in two days (est.)
Wondery
The podcast left the headphones. Wondery’s New Heights became a live game-day franchise, combining fan experiences, entertainment, branded environments and sponsor-ready hospitality.
~30K estimated game-day audience
Hyundai, with Annie Leibovitz
The people were always the story. Annie Leibovitz’s portraits anchored Journeys, a multi-year Hyundai platform spanning cinematic films, cultural collaborations and live experiences across successive vehicle launches.
12+ vehicle launches supported
Prime Video
The afterlife became a destination. Prime Video’s fictional Lakeview turned into a playable virtual world of cast avatars, virtual creators and interactive fan experiences.
7.8M+ reported campaign impressions
Intel, with Pablo Rochat
Reality was the punchline. With visual artist Pablo Rochat, Intel Core Ultra launched through perspective-bending short films blending practical effects, digital illusions and internet-native humor.
2M+ video views across campaign content
IKEA × Annie Leibovitz
Research you could feel. Annie Leibovitz translated IKEA’s Life at Home study into intimate portraits across seven countries, carried further through exhibitions, mentorship and global storytelling.
25 portraits across 7 countries
Ring
One good day wasn’t enough. As Ring’s agency of record, we built an always-on creator and community platform around real neighbors, local connections and stories worth sharing.
109M+ video views in the launch flight, viral in week one
Nike
Brooklyn became a global playground. An eight-hour Twitch broadcast took Nike’s Air Max Day experience worldwide, connecting creators, live gameplay and remote audiences to Dynamic Land in real time.
1M+ livestream viewers
Kiehl's
An old icon. A new universe. Mr. Bones gained a sidekick, Bonito, and reusable character IP built to carry Kiehl’s heritage across digital, social, retail, commerce and XR.
170+ years of heritage, rebuilt as digital IP
FedEx × Annie Leibovitz
Fifty years. Five portraits. A living legacy. Annie Leibovitz connected FedEx founder Frederick W. Smith with a new generation of entrepreneurs through original portraiture and a public exhibition.
5 original portraits, including founder Frederick W. Smith
Clients, partners and buyers · 5 case studies
SpaceXAI, Super Bowl LX
Super Bowl week, built for business. San Francisco’s Fog City Diner became an invite-only advertiser hub, with executive hospitality, live product demos and private meeting spaces designed for real commercial conversations.
3-Day takeover of the iconic Fog City Diner
FedEx
From executive vision to show-floor proof. The fdx debut connected CEO storytelling, a technology-driven NRF environment, live demonstrations and CRM-linked engagement in one coordinated launch.
3X expectations for on-site lead generation
Wondery
The franchise was the pitch. A private game-day experience brought senior advertisers inside New Heights, translating the live Tailgate, branded environments and VIP hospitality into tangible sponsorship opportunities.
12 invited senior advertising executives
FedEx
The people behind every package. Inside FedEx’s Memphis Packaging Lab, a vertical-first series revealed the engineers and surprising science of global logistics, built for LinkedIn and beyond.
5M+ video views
L’Oréal USA
The future of content, made real. At L’Oréal’s Innovation Salon, markerless motion capture brought Kiehl’s Bones to life through employee performances, with keynote-ready content delivered in under an hour.
2 connected engagements: executive keynote + live interactive experience
Brand Experience
Brands now compete in culture, not media. The work that lands is the work people can step inside: a premiere, a playroom, a diner during Super Bowl week. We work across consumer and business audiences, from launches and live experiences to B2B thought leadership, partner marketing and sales enablement.
How it worksIP creation and branded content, from short to long form.
Live action, 2D, 3D and animation, shot on location or on stage.
Tastemakers, celebrities, creators, subject-matter experts and B2B voices.
Researched, negotiated, contracted, managed and delivered end to end, not just booked.
Live, immersive, hybrid and digital.
Premieres, pop-ups, trade shows, owned events and digital worlds people step into.
Three ways into culture. One measurable Brand Experience.
2027 Cultural Mapping
The dates are easy. The decisions aren’t.
Start with a Culture AuditYW3 maps business objectives against culture, communities and the moments already earning attention, then identifies the cultural opportunity where the brand can contribute something worth noticing.
The Cultural Calendar 2027 · U.S. · A glimpse
Mapping 2027
B2B / Brand Experience
The best B2B moment might not look B2B at all.
Cultural instincts.
Business outcomes.
YW3 brings cultural intelligence, premium creative and experiential ambition to business audiences, and stays accountable to what the business measures: pipeline, sales and revenue.
Explore B2BFrom brief to Brand Experience
End to end, or anywhere in between. From the first cultural insight to measurable impact, YW3 can lead the entire engagement or integrate wherever you need us.
Start with us anywhereDecode culture. Identify the opportunity. Develop the idea.
Translate the idea into physical, digital and immersive environments designed for how people move, interact and engage.
Combine physical, virtual, hybrid and generative workflows to create reusable Source IP that extends beyond the original production. Explore Next-Gen Production
Activate Source IP across experiences, talent, creators, content and channels, extending its value beyond the original production.
Define the KPIs. Engineer the measurement, from custom interaction data and CRM integrations to BEM where appropriate. Use the results to inform what comes next.
Measurement & Intelligence
Every Brand Experience has a different job to do. YW3 designs measurement around the KPIs that matter, from interactive engagement and CRM integrations to real-world audience intelligence.
We measure what people did, how they engaged and what it means for the business.
Three measurement capabilities
BEM Brand Experience Measurement
Featured proprietary solution
BEM is YW3’s proprietary, privacy-by-design solution for measuring real-world audience exposure and engagement.
Direct sensing. Measurable impact.
BEM measures aggregate audience reach, exposure frequency, audience flow and dwell time where supported, adding intelligence that registrations and interactive data alone can’t provide.
Built to move.
From flagship venues and trade shows to branded vehicles and mobile tours.
Fixed or mobile. The measurement travels with it.
*Dwell time and other metrics are subject to the deployment methodology and actual measurement capabilities.
01 / Measure
Capture aggregate exposure and engagement through supported audience metrics.
02 / Attribute
Connect separately approved and matched data to marketing KPIs and attribution tools where permissions and methodology allow.
03 / Activate
Use approved signals to inform audience strategy, creative sequencing and post-experience activation where permitted.
Privacy by design. Core BEM measurement is anonymous and aggregate. Attribution and activation require separate, approved workflows.
Make your next Brand Experience Measurable.
Studio Next-Gen Production
One day of production.
Years of possibility.
YW3 Studio combines existing assets with new production to create reusable Source IP, then extends its value through physical, virtual, hybrid and custom generative workflows. Through our strategic partnership with ZeroSpace, we connect that production model to world-class infrastructure in Brooklyn, bringing creative, technology and production together under one roof.
Source IP is the asset. Next-Gen Production is the engine. ROIP is the return.
Watch the sizzle on YouTube ↗
The production architecture changes with the project.
Return on Intellectual Property
The value of production doesn’t end when the shoot wraps. It grows as Source IP is reused, remixed, extended and activated across stories, formats, markets and experiences.
The asset system
The reusable body of brand or project material built from existing assets, new production or both, structured with the rights and metadata needed for reuse.
The operating model
Physical, virtual, hybrid and custom generative workflows that create, structure and extend Source IP over time.
The return
The value Source IP continues to generate as it is reused, activated and expanded over time.
Collective Experts & Cultural Partners
No brief needs the same team twice.
The right people. The right partners. Wherever the work takes us. YW3 assembles senior talent around the opportunity, not an org chart.
Tastemakers & Influencers
From cultural icons and creators to LinkedIn influencers and industry experts. YW3 finds them, negotiates, contracts, manages and delivers. End to end.
Casting → Negotiation → Production → Activation → Measurement
Strategic partner
Now in our sixth year of partnership, YW3 Studio and ZeroSpace combine strategy, creative, and Next-Gen Production, backed by ZeroSpace’s 55,000+ sq. ft. Tier II production facility in Brooklyn.
From first concept to physical production, motion capture, LED volumes, and virtual worlds, end to end, or anywhere in between.
Thought leadership
We don’t just follow what’s next. We have a point of view on it.
Culture moves. Technology changes the rules. The business of creating and connecting with audiences keeps evolving. This is where we share what we’re seeing, questioning and building.
Featured · Studio Papers
N° 01 / Q4 2026
Capture what’s real. Create what’s possible.
Content demand has changed. Production needs to catch up. Our first Studio Paper explores how Source IP, Next-Gen Production and ROIP are changing what brands can create, and what their original production investment can continue to return.
Editorial series
Culture, Realized.
Culture doesn’t wait for the brief.
Our monthly take on the people, moments, conversations and emerging signals shaping culture, and what they might mean for brands paying attention.
This Can’t Last Forever
Read on LinkedIn →
Press
Selected coverage of the work, ideas, collaborations and cultural moments we’ve helped bring to life.
About YW3
The way people discover brands has fundamentally changed. Attention moves through creators, communities, search, AI, entertainment, commerce and the real world. There is no single front door anymore.
YW3 was built for that reality.
Founded in 2019, YW3 is an independent Brand Experience Studio connecting strategy, creative, cultural influence, Next-Gen Production and measurement under one business.
We create the experiences people participate in, the content that travels beyond them, and the systems that help brands understand what their investment actually delivered.
Our model is deliberately different. Senior talent, global collaborators, proprietary capabilities and strategic partners are assembled around the opportunity, not inherited from an agency org chart.
From consumer launches and entertainment premieres to B2B experiences, production innovation and measurable brand engagement, YW3 connects cultural relevance to commercial ambition.
Creative instincts. Commercial intelligence.
Independent by design
LGBTQ-founded. LGBTQ-led. NGLCC-certified.
YW3 is an independently owned, LGBTQ-founded and led Brand Experience Studio and an NGLCC-certified LGBT Business Enterprise®.
Meet the founder
Founder & CEO, YW3
He’s spent his career watching the rules change. Then building businesses around what came next.
Jason Bitensky started in an era when a single homepage takeover could command $2 million in a day.
Then the front door to the internet disappeared.
From AOL / Time Warner, E! and Style to Discovery, Millennial Media and four years at VICE Media Group, Jason built his career at the intersection of media, technology, entertainment and commerce. He watched platforms rise, audiences fragment and entire business models disappear.
But he was never chasing platforms. He was following people. What they watch, buy, share, obsess over—and ultimately want to be part of.
Raised outside Boston by a mother who could outsell a Fortune 500 CEO, Jason learned early how to read a room, spot an opportunity and close a deal.
In 2019, he founded YW3 without investors and with a fairly unreasonable conviction: creative and commercial aren’t opposing forces. They’re better together.
Today, YW3 is an independent Brand Experience Studio connecting cultural intelligence, exceptional talent, Premium Storytelling, Experiential, Next-Gen Production and measurement for brands including Amazon, Disney, FedEx and IKEA. Jason and YW3 have represented Annie Leibovitz in global brand partnerships since 2020. He’s also a longtime advisor to Influential, acquired by Publicis Groupe in 2024.
Creative instincts. Commercial intelligence. One business.
Beyond YW3, Jason wrote THE MONEY'$ COMING, a darkly funny queer corporate thriller inspired by his years inside VICE. He’s an obsessive collector of rare fashion, watches and jewelry, an enthusiastic skier, and splits his time between Los Angeles and New York with his longtime partner, Dustin, and their two Brussels Griffons.
He gives good deck. And his gossip is better than Page Six.
Creative or commercial?
That was never the choice.
You win. We win.
Have a brief, a business challenge, or an opportunity worth exploring? Tell us what you’re trying to make happen. We’ll figure out the right way in.
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