YW3 Brand Experience Studio
Premium Storytelling. Cultural Tastemakers. Experiential. Built to earn attention and move through culture.
Make your next Brand Experience measurable.
StrategyCreativeNext-Gen Production
Brand Experience
YW3 Spotlight
YW3 Brand Experience and Amazon Ads Brand Innovation Lab partnered to bring Toy Story 5 into the real world, turning themes from one of Summer 2026’s biggest blockbusters into a family experience during peak World Cup season.
Featured
Brand Experience, built to move through culture.
Selected B2C and B2B Brand Experience case studies.
Amazon Brand Innovation Lab with Universal Pictures
A three-day pop-up that carried Oz across Manhattan, built around the Wicked Prime Van and the Wicked Cam, an immersive two-sided video booth.
2,075+ fans across three days in Manhattan
FedEx
FedEx's first vertical video series, filmed inside the FedEx Packaging Lab in Memphis and launched natively on LinkedIn.
5M+ video views
SpaceXAI, Super Bowl LX
A three-day B2B activation inside San Francisco's Fog City Diner during Super Bowl LX week, with every guest, meeting and opportunity tracked through CRM.
100+ B2B meetings in three days
Kiehl's
Kiehl's teaching skeleton returns as Bones, with a sample-sized sidekick, Bonito. Brand-owned characters built for social, retail and immersive storytelling.
170+ years of heritage, rebuilt as digital IP
Amazon Ads Brand Innovation Lab with Disney·Pixar
A 2,000 sq ft walk-in playroom at Westfield Century City, open to the public over the film's opening weekend.
~25,000 fans in two days
Hyundai, with Annie Leibovitz
A cinematic storytelling platform documenting the real people connected to Hyundai, photographed by Annie Leibovitz.
12+ vehicle launches supported
Intel, with Pablo Rochat
To launch Intel Core Ultra, YW3 paired Intel with Pablo Rochat, the Illusionist of the Internet, for short-form illusions made to spark curiosity, debate and sharing.
2M+ video views across campaign content
Nike
For Air Max Day, a one-day phygital world in Brooklyn for 10,000+ guests, carried worldwide by an eight-hour interactive Twitch livestream hosted by leading creators.
1M+ livestream viewers
Brand Experience
Brands now compete in culture, not media. The most powerful brand stories happen when audiences can step inside the idea. We work across consumer and business audiences, from launches and live experiences to B2B thought leadership, partner marketing and sales enablement.
How it worksIP creation and branded content, from short to long form.
Live action, 2D, 3D and animation, shot on location or on stage.
Influencers, digital creators and public figures.
Sourced, vetted and contracted end to end, then built into the work.
Live, immersive, hybrid and digital.
Premieres, pop-ups, trade shows and owned events, with digital built into the physical.
Three ways into culture. One measurable Brand Experience.
From brief to Brand Experience
End to end, or anywhere in between. YW3 can lead from the brief or plug into your existing process at any stage.
Start with us anywhereFind the audience. Define the opportunity. Build the idea.
Turn the idea into something people can enter, use, feel and share.
Physical, virtual and hybrid production through YW3 Studio.
Tastemakers, social and video content that carry it further.
Understand what happened, and make the next decision smarter.
BEMBrand Experience Measurement
Proprietary measurement for experiential
BEM measures what audiences actually do inside a Brand Experience, then turns that behavior into intelligence your marketing organization can use next.
Direct sensing + marketing intelligence
BEM combines privacy-by-design Wi-Fi sensing with approved data and attribution workflows to measure real-world exposure, frequency, dwell and audience movement across fixed and mobile Brand Experiences, without identifying individuals.
Built to move.
Born from mobile out-of-home measurement, the sensing technology behind BEM works across fixed and moving Brand Experiences, from venues, pop-ups and trade shows to branded vehicles, mobile tours and roaming units.
Fixed or mobile. The deployment changes. The measurement travels with it.
How BEM measures the room
BEM Core / IRL
Fixed or mobile. *Where supported by deployment methodology.
01 / Measure
Unique visitors, dwell time, exposure frequency and audience flow.
02 / Attribute
Use matched exposure data alongside the KPIs and tools already inside the MarCom stack.
03 / Activate
Use matched exposure signals to inform audience strategy, creative sequencing and post-experience media activation, including retargeting where appropriate.
Observed vs. modeled
Most devices inside the footprint are measured through direct sensing.
Where direct observation is not available, approved modeling can estimate the remaining audience.
Methodology from YW3's approved measurement partners. Detail available under NDA. Dwell time where supported by deployment methodology.
StudioNext-Gen Production
Every production builds the next.
One day of production. Years of possibility.
YW3 Studio combines existing assets with new production to build reusable Source IP, then extends it through physical, virtual, hybrid and custom generative workflows.
Through our strategic partnership with ZeroSpace, YW3 Studio operates a Brooklyn production footprint built for Next-Gen Production: live action, ICVFX, motion capture, volumetric capture, real-time environments and custom generative workflows.
Watch the sizzle on YouTube ↗
The production architecture changes with the project.
Return on Intellectual Property
The asset system
The reusable body of brand or project material built from existing assets, new production or both, structured with the rights and metadata needed for reuse.
The operating model
Physical, virtual, hybrid and custom generative workflows that create, structure and extend Source IP over time.
The return
The value Source IP continues to generate as it is reused, activated and expanded over time.
CollectiveExperts & Cultural Partners
No brief needs the same team twice. YW3 Collective assembles the strategists, creators, producers, technologists, category specialists and cultural operators each idea actually needs, without adding layers between the client and the work.
Specialists selected around the brief, not the org chart.
Senior people. Direct relationships. Founder-led accountability.
Long-term partners that extend YW3 into specialized production, technology and measurement.
Strategic partner: ZeroSpace
Now in its sixth year, YW3 + ZeroSpace connect Brand Experience directly to Next-Gen Production infrastructure, from idea to physical production to virtual extension, all within one connected ecosystem.
Thought leadership
Original thinking on culture, Brand Experience and the future of production.
Featured · Studio Papers
N° 01 / Q4 2026
Capture what’s real. Create what’s possible.
A perspective on virtual production, generative workflows and a production model no longer limited to what happens in front of the camera.
Culture, Realized.
The monthly read on cultural signals worth watching.
Press
Selected coverage.
About YW3
YW3 is a Brand Experience Studio built for modern MarCom, where culture, content, technology, media and the real world increasingly operate as one.
Discoverability has fragmented. There is no single place where attention starts anymore. Brands are found through creators, search, AI, social, content, commerce, streaming and real-world experience, often all at once.
YW3 brings together Premium Storytelling, Cultural Tastemakers and Experiential, supported by strategy, creative technology, Next-Gen Production and measurement, to help brands stay ahead of where attention is moving next.
With offices in Venice Beach and Brooklyn, YW3 develops and activates Brand Experiences globally.
YW3 is LGBTQ-founded and led, and an NGLCC-Certified LGBT Business Enterprise®.
Activating Culture Through Brand Experience.
Meet our founder
Founder / CEO
Jason Bitensky built his career inside the shifts that changed how people discover content and how brands buy attention.
At AOL / Time Warner, that meant slinging $2 million, one-day homepage takeovers when the homepage really was the front door. Discovery taught him content and media. Millennial Media put him inside mobile, advertising technology and programmatic before those became table stakes.
Then came VICE Media Group.
Jason spent four years inside VICE during one of the most consequential chapters in digital media, as the company expanded beyond the web into new platforms including Snapchat Discover and its own television network, VICELAND.
His career kept following attention: Jason became a longtime advisor to Influential, the creator-marketing company acquired by Publicis Groupe in 2024, and since 2020, Jason and YW3 have represented Annie Leibovitz in global brand partnerships.
Across all of it, he kept encountering the same false choice: creative or commercial.
He never bought it.
YW3 is what happened when he stopped choosing between them.
Jason is also an author. His debut novel, THE MONEY'$ COMING, turns four years inside VICE’s rise and unraveling into fiction, a story about media, ambition, culture and power. It arrives on all screens in 2027.
You Win, We Win.
Have a brief, a business problem or a cultural moment you need to own? Tell us what you're trying to make happen. We'll bring the right mix of strategy, creative, production and partners.
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