OUR WORK
Marcom today is an ever-evolving mix of channels, creators, digital spaces, experiences and emerging technologies. Brands are constantly forced to re-think, adapt and learn about new partners and how to integrate them into their strategy.
YW3 connects brands and entrepreneurs to make the impossible possible through brand storytelling.
HYUNDAI
HUMANIZING BRAND LOVE
With YW3, Hyundai transformed a sporadic YouTube series of employee-read customer letters into a powerful, fully realized brand campaign that brought the people of Hyundai to life. By elevating every element—from casting and visual style to emotional depth and strategic impact—YW3 moved Hyundai from transactional storytelling to a genuinely transformational brand experience. Collaborating with Annie Leibovitz, we positioned Hyundai as a true partner in life’s most meaningful "Journeys", building lasting loyalty and emotional resonance that extends far beyond the drive.
INTEL
DISRUPTING THE FEED
With the rise of Fake-OOH, YW3 recognized its potential to transform consumer engagement. Intel, new to this next generation content, turned to YW3. We partnered with acclaimed visual artist and illusionist Pablo Rochat to launch an AI-driven product campaign, crafting mind-bending content that challenged audiences to question: is this real or fake? This collaboration set a new standard for digital storytelling, breaking new ground for Intel in F-OOH.
AMAZON RING
RING TURNS GOOD NEIGHBOR DAY INTO #GOODNEIGHBOREVERYDAY
YW3 empowered Ring to "Own Their Influence" by transforming National Good Neighbor Day into the year-round, #GoodNeighborEVERYDAY initiative, fostering continuous user-generated and influencer-driven content that authentically reflects the brand's values. YW3 expanded Ring's influence beyond traditional endorsements or "one and done" methods, cultivating a community-centric narrative. This comprehensive strategy not only shaped Ring's 2021 brand narrative but also established a sustainable marketing excellence center, thriving into 2024.
NIKE
DEMOCRATIZING LIVE EVENTS
YW3, in partnership with Collective partner ZeroSpace, produced an 8+ hour Twitch livestream for NIKE's Dynamic Land, captivating over 138K concurrent viewers and redefining audience engagement through a seamless blend of entertainment, innovation, and technology. Utilizing Unreal Engine and cutting-edge interactive tools, YW3 designed gamified interstitials that empowered virtual audiences to actively engage with the stream. In collaboration with Influential, YW3 curated a roster of top-tier livestreamers, including Kai Cenat, GernaderJake, Botez Live, The Sushi Dragon, Ninjayla and Fanum, who served as content creators, connecting fans at home to the onsite experience in real-time.
KIEHL'S
REIMAGINING A CENTURY-OLD MASCOT FOR GEN-Z
YW3 ushers Kiehl’s heritage brand into a new era, reintroducing the iconic 1800s store fixture Mr. Bones as the vibrant, modernized "Bones," now joined by his “sample-sized” sidekick, "Bonito." Together, these characters thrive as virtual influencers and serve as Kiehl's "owned" brand storytellers, actively engaging other (human) influencers and tapping into cultural trends with dopamine-boosting content on Instagram and TikTok. Beyond digital, Bones and Bonito extend their impact to live events, retail installations, and exclusive merch, showcasing how a refreshed, strategically crafted brand IP can drive deep engagement and ROI across every touchpoint.
RECENT CLIENTS
